YaLLa Esports, the leading esports media company and tournament organizer in the United Arab Emirates today announced “myco as a new strategic partner” for its Counter-Strike 2 professional esports tournament IP “Compass” in the GCC.

Solidifying its position as a pioneer in technological excellence within the esports industry, YaLLa Esports is poised to play a pivotal role in partnering with Myco to develop the most cutting-edge and technologically advanced esports circuit that redefines the streaming standards in the world of esports.

myco the web3 video streaming, funding, production, and distribution platform has secured the exclusive Arabic language rights to stream the complete lineup of the Compass CS2 Online Qualifier, Compass CS2 Esports Live Finals Events, and the highly anticipated MENA Open Programs on its innovative platform.

This strategic partnership will integrate the Compass Arabic Programs into Myco’s platform economy and native web3 token program. myco aims to empower viewers within a fully decentralized streaming ecosystem, offering live monetization, crowdfunding, and gating NFTs to promise an unparalleled viewing experience. This partnership underscores myco's commitment to delivering top-tier content to esports enthusiasts in the GCC.

All the games and electrifying moments will be streamed in Arabic on www.myco.io

“We believe in the power of the community. With myco, we will not only give our viewers power but also value their voice and give them the chance to earn from all the hours they spend watching Compass,” said Klaus Kajetski, CEO of YaLLa Esports. “We aim to use new technologies for our long-term vision, enhancing the Compass fan experience for all gamers. Partnerships like these are essential in bringing this vision to life."

“Over the last 12 months we have shown through events such as the ICC Cricket World Cup, the English Premier League and the Pakistani Super League that we can drive high levels of viewer engagement for rights holders using our unique web3 powered reward structure for viewers” said Phil McKenzie, Co-Founder and CEO of myco. “We are very excited to work with Yalla on this initial opportunity and build a strong partnership moving forward. We’ve been looking for the right Esports property to get behind and Compass ticks all the boxes for us; strong IP, a large in-built community, run by an experienced management team and multiple ancillary content opportunities for us to leverage.”

About Compass

The online seasons of Compass captivated audiences around the globe, solidifying its position as a premier professional esports circuit with a unique homegrown Middle Eastern flair. The competitions drew in over a massive 10 million views, 56 epic teams, transcending language barriers, and resonating with esports fans worldwide.

The first seasons concluded with a nail-biting showdown, ultimately seeing two esports challengers' powerhouses emerging victorious and securing their spot in the LAN finals with a substantial 400,000 USD prize pool. The tier-one invited teams will be announced closer to the event.

This year's prestigious Compass Finale culminates in a thrilling 3-day Live Event (7-9 June 2024) in Abu Dhabi, United Emirates.